CHALLENGE: Develop the visual identity Level Seven, a non-profit studio space and gallery run by artists and for artists in Atlanta, Georgia.
SOLUTION: A brand system centered around bold framing elements nodding to the studio’s open structure floor plan, the corners of a gallery frame, and the L and 7 in the gallery’s namesake. Paired in execution with materials used by the various artists in the studio, the variable logo honors the studio’s dedication to experimentation and movement.
A joy of a collaboration with Jarrod Mayes
INDEX — INFO
Re-ken-si-le-a-shen (2023) Transformation (2023) Nothing New Year (2021) “Joyful Rebellion” Campaign (2020) Confronting Racism Discussion Group (2020) Bald (2018) Fous de L’Ile (2017) Level Seven (2017) Fault Lines (2016-2017)
CHALLENGE: Develop the visual identity Level Seven, a non-profit studio space and gallery run by artists and for artists in Atlanta, Georgia.
SOLUTION: A brand system centered around bold framing elements nodding to the studio’s open structure floor plan, the corners of a gallery frame, and the L and 7 in the gallery’s namesake. Paired in execution with materials used by the various artists in the studio, the variable logo honors the studio’s dedication to experimentation and movement.
A joy of a collaboration with Jarrod Mayes
![](https://freight.cargo.site/t/original/i/f76b238a418d778f59a59d531d3e2dffae7f9947ed8e1983721b18e1ecfbb330/LVL2.gif)
![](https://freight.cargo.site/t/original/i/4a83e242b30e74dd3bf4c6c41479fe815f0cc2023bdb0e42cf47e0ecc8f71c30/LVL1.gif)
![](https://freight.cargo.site/t/original/i/1fef3b15fa8d0b2c0e2c2655e5d26f702400c61761f9256e7eff686a68aafcc4/LVL3.gif)
![](https://freight.cargo.site/t/original/i/1e5073325f488f54c7f2efbd6b9fcb7fd0c5f2f296eb28fc014a736159cf11fd/LVL6_Shorter.gif)
![](https://freight.cargo.site/t/original/i/f530c245bd80661a6eac8d8e49fc66145b8f9bc5af7b5fb1153e75eac0254e85/Square-2.gif)