INDEX — INFO
Mobilité durable ︎ Toronto biennale ︎ Nothing New Year ︎ Brique par brique ︎ Cultivons la resistance ︎ Re-ken-si-le-a-shen ︎ Trans-formation ︎ Bald ︎ Fous de l’Île ︎ Level Seven ︎ Fault lines ︎ Illustration and more︎
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CHALLENGE: A community bond campaign to raise funds for Brique Par Brique’s communal space.
SOLUTION: With the focus on local community investment, the form follows function. Instead of a glossy campaign, it shows up as something you’d actually see around the neighbourhood: rip-off posters. Faces are partially obscured to tap into our instinctive reaction to what’s missing, drawing attention before resolving it through a simple idea: this idea only works because of people — you, us — we’re the missing piece.
Client: Brique par Brique
Studio: Applied Archive Atelier
Art direction and design: Rachael Seatvet and Johnelle Smith
Campaign concept: Rachael Seatvet
Motion: Johnelle Smith
CHALLENGE: A community bond campaign to raise funds for Brique Par Brique’s communal space.
SOLUTION: With the focus on local community investment, the form follows function. Instead of a glossy campaign, it shows up as something you’d actually see around the neighbourhood: rip-off posters. Faces are partially obscured to tap into our instinctive reaction to what’s missing, drawing attention before resolving it through a simple idea: this idea only works because of people — you, us — we’re the missing piece.
Client: Brique par Brique
Studio: Applied Archive Atelier
Art direction and design: Rachael Seatvet and Johnelle Smith
Campaign concept: Rachael Seatvet
Motion: Johnelle Smith
INDEX — INFO
Mobilité durable ︎ Toronto biennale ︎ Nothing New Year ︎ Brique par brique ︎ Cultivons la resistance ︎ Re-ken-si-le-a-shen ︎ Trans-formation ︎ Bald ︎ Fous de l’Île ︎ Level Seven ︎ Fault lines ︎ Illustration and more︎
CHALLENGE: A community bond campaign to raise funds for Brique Par Brique’s communal space.
SOLUTION: With the focus on local community investment, the form follows function. Instead of a glossy campaign, it shows up as something you’d actually see around the neighbourhood: rip-off posters. Faces are partially obscured to tap into our instinctive reaction to what’s missing, drawing attention before resolving it through a simple idea: this idea only works because of people — you, us — we’re the missing piece.
Client: Brique par Brique
Studio: Applied Archive Atelier
Art direction and design: Rachael Seatvet and Johnelle Smith
Campaign concept: Rachael Seatvet
Motion: Johnelle Smith
