CHALLENGE: Develop the visual identity for Renwil’s 2021 theme inspired by Matisse’s whimsical approach to his creative practice despite the darkness around him.
SOLUTION: A focus on form and material paired with cut paper illustrations and instinctive layouts built an effortlessly joyful campaign. In addition to providing the art direction for the campaign, I was the principal designer for the over 600 page catalog, website, email marketing, and the full suite of collateral for the 2021 campaign.
Creative Direction: Alem Sklar
Art Direction & Design: Rachael Seatvet
Photography - Campaign: Genie Rae Flynn
Photography - Documentation: Rachael Seatvet
INDEX — INFO
Re-ken-si-le-a-shen (2023) Transformation (2023) Nothing New Year (2021) “Joyful Rebellion” Campaign (2020) Confronting Racism Discussion Group (2020) Bald (2018) Fous de L’Ile (2017) Level Seven (2017) Fault Lines (2016-2017)
CHALLENGE: Develop the visual identity for Renwil’s 2021 theme inspired by Matisse’s whimsical approach to his creative practice despite the darkness around him.
SOLUTION: A focus on form and material paired with cut paper illustrations and instinctive layouts built an effortlessly joyful campaign. In addition to providing the art direction for the campaign, I was the principal designer for the over 600 page catalog, website, email marketing, and the full suite of collateral for the 2021 campaign.
Creative Direction: Alem Sklar
Art Direction & Design: Rachael Seatvet
Photography / Campaign: Genie Rae Flynn
Photography / Documentation: Rachael Seatvet
