CHALLENGE: Develop the visual identity for Renwil’s 2021 theme inspired by Matisse’s whimsical approach to his creative practice despite the darkness around him.
SOLUTION: A focus on form and material paired with cut paper illustrations and instinctive layouts built an effortlessly joyful campaign. In addition to providing the art direction for the campaign, I was the principal designer for the over 600 page catalog, website, email marketing, and the full suite of collateral for the 2021 campaign.
Creative Direction: Alem Sklar
Art Direction & Design: Rachael Seatvet
Photography - Campaign: Genie Rae Flynn
Photography - Documentation: Rachael Seatvet
INDEX — INFO
Re-ken-si-le-a-shen (2023) Transformation (2023) Nothing New Year (2021) “Joyful Rebellion” Campaign (2020) Confronting Racism Discussion Group (2020) Bald (2018) Fous de L’Ile (2017) Level Seven (2017) Fault Lines (2016-2017)
CHALLENGE: Develop the visual identity for Renwil’s 2021 theme inspired by Matisse’s whimsical approach to his creative practice despite the darkness around him.
SOLUTION: A focus on form and material paired with cut paper illustrations and instinctive layouts built an effortlessly joyful campaign. In addition to providing the art direction for the campaign, I was the principal designer for the over 600 page catalog, website, email marketing, and the full suite of collateral for the 2021 campaign.
Creative Direction: Alem Sklar
Art Direction & Design: Rachael Seatvet
Photography / Campaign: Genie Rae Flynn
Photography / Documentation: Rachael Seatvet
![](https://freight.cargo.site/t/original/i/d504634393ed01fc4db59883b0160ce36be03e1c384cd696b63f8363b148bf43/REN_Joy_Doc_01.jpg)
![](https://freight.cargo.site/t/original/i/0400f0409d71d7054cac344f368f87308eed450645f64dbca9db575f10204ffd/REN_JoyfulRebellion_Doc_02.jpg)
![](https://freight.cargo.site/t/original/i/0d07200b31e03f33e27c0c2dba4660e5e96751033da4d720e3595af487605d39/REN_JoyfulRebellion_Web_Spreads_GreyArtboard-1.jpg)
![](https://freight.cargo.site/t/original/i/f75ef4b47a9688237fbded5840579253a6c92e0ef704fc3ef1e66afdf8c22867/REN_JoyfulRebellion_Web_Spreads_GreyArtboard-2.jpg)
![](https://freight.cargo.site/t/original/i/5a266ff4c98d591b9fed04982a268025cc8ebf89b562537af88d981bb132fdef/REN_JoyfulRebellion_Web_Spreads_GreyArtboard-3.jpg)
![](https://freight.cargo.site/t/original/i/934fccf4511a88689b962a723cb431e01b4770142c6db34439a93f620acbe702/REN_JoyfulRebellion_Web_Spreads_GreyArtboard-4.jpg)
![](https://freight.cargo.site/t/original/i/4e87cdf2d5c85201e7126bbc1d9f8aa8d0dd325ef0a589a94ffe4ee393d405bc/REN_Joy_Illustrations.jpg)
![](https://freight.cargo.site/t/original/i/d57188c059687d426c0aec13f83f83bbfc483fd201722db08bfc08884ab1c48c/REN_JoyfulRebellion_Doc_03.jpg)
![](https://freight.cargo.site/t/original/i/629605720ef53c49ff78722907c7c98ed7c3371c1e8bcd3cf8ba3c2013410d68/REN_Joy_Eblasts_01.jpg)
![](https://freight.cargo.site/t/original/i/f37b7121d88520f84cf935a9207c63c772ae8e3aa390f31934d613e7ccc2b774/REN_Joy_Illustrations_02.jpg)
![](https://freight.cargo.site/t/original/i/e416595d96f0e8a90629805317b6c35676b47800763d980f2e0c4f613525efa2/REN_Joy_Web_White_01.jpg)
![](https://freight.cargo.site/t/original/i/67c86e284b6a1279c80f04345de8951145aaf0bb4b075bdc245a9c299505043e/REN_Joy_Web_White_02.jpg)
![](https://freight.cargo.site/t/original/i/4ae775cd9d2be923ed80f1f30b6b9c03af9cd9248ab409063cebcff5ee5495c4/REN_Joy_Web_White_03.jpg)
![](https://freight.cargo.site/t/original/i/c7705f0a08a7a3379af4f38fbecf7fd4f8cea3e6791085736fbcac7c9d49bff2/REN_Joy_Web_White_04.jpg)