CHALLENGE: Develop the visual identity for Renwil’s 2021 theme inspired by Matisse’s whimsical approach to his creative practice despite the darkness around him.
SOLUTION: A focus on form and material paired with cut paper illustrations and instinctive layouts built an effortlessly joyful campaign. In addition to providing the art direction for the campaign, I was the principal designer for the over 600 page catalog, website, email marketing, and the full suite of collateral for the 2021 campaign.
Creative Direction: Alem Sklar
Art Direction & Design: Rachael Seatvet
Photography - Campaign: Genie Rae Flynn
Photography - Documentation: Rachael Seatvet
INDEX — INFO
Nothing New Year (2021) “Joyful Rebellion” Campaign (2020) Confronting Racism Discussion Group (2020) “The Future is Mine” Catalog (2019) Bald (2018) Fous de L’Ile (2017) Level Seven (2017) Fault Lines (2016-2017)
CHALLENGE: Develop the visual identity for Renwil’s 2021 theme inspired by Matisse’s whimsical approach to his creative practice despite the darkness around him.
SOLUTION: A focus on form and material paired with cut paper illustrations and instinctive layouts built an effortlessly joyful campaign. In addition to providing the art direction for the campaign, I was the principal designer for the over 600 page catalog, website, email marketing, and the full suite of collateral for the 2021 campaign.
Creative Direction: Alem Sklar
Art Direction & Design: Rachael Seatvet
Photography / Campaign: Genie Rae Flynn
Photography / Documentation: Rachael Seatvet
